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Selling Solutions |
ICON is ITWAL’s Custom on-line Ordering Network that allows suppliers to communicate to our distributors all the latest selling opportunities to mutually grow their business. ICON is robust, well-organized and very easy to use. Our distributors have the ability to search for products, access our price book, print our weekly news bulletin and access our ICON ad site easily and efficiently over the Internet.
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Promo Select is an industry leading National selling solution reaching over 20,000 independent convenience, gas, drug and recreational retailers. Over 300 distributor sales reps are focused to help drive incremental volume and build distribution in this large and important channel.
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An independent retailer loyalty program, Promo Select Convenience Plus rewards the retailer for meeting specific criteria. Need to gain listings of your innovation? Want to secure off-shelf display with a prepack purchase? Want to see growth over last year? Be part of the Promo Select Convenience Plus program and watch your sales grow!
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ITWAL Sales Force Convention
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An exclusive program that focuses on key suppliers for a three month selling period and rewards the distributor’s sales team with an incentive trip. An excellent way to build key relationships with distributor and supplier sales personnel as well as having your team engaged in sales training sessions. |
Operator Insights is designed to mutually grow, educate, and broaden distribution in foodservice operators by linking the distributors and their sales team with participating suppliers.
This program provides innovation, product news and insightful information designed to enhance operators' menu offerings. Operator Insights creates the link between the operator, distributor and the supplier, in a collaborative approach, to develop long term sustainable business building opportunities. |
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Information Solutions |
ICON provides internet order functionality for all the SKUs listed in the ITWAL warehouse. Our entire listing base can be searched by supplier, category, SCC case or ITWAL code and product description. Every product includes an image and specification sheet outlining the product attributes.
ICON provides our distributors “first to market” capabilities on Limited Editions, New Products, Deal Specials, Product Clearouts and Seasonal SKUs.
ICON provides our distributors “first to market” capabilities on Limited Editions, New Products, Deal Specials, Product Clearouts and Seasonal SKUs.
For many years the independent retail channel has held a significant share of the market. ITWAL Insights is a leading information tool that captures the shipments of thousands of SKUs into over 20,000 Independent accounts. Use this information to strategically target this key channel of trade. How are you doing compared to your competition? What is your market share? What level of distribution have you achieved? Contact ITWAL to learn more about how you can gain in this important channel.
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Marketing Solutions |
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ITWAL MarketplaceCanada’s largest buying and selling show is held annually in March in Toronto. It features participating suppliers both in retail and foodservice.
ITWAL Marketplace connects distributors and suppliers with opportunities to grow each other’s business through networking and business building opportunities. |
Fall FairAn annual Fall selling and marketing solution event featuring both retail and foodservice products administered by ICON, ITWAL's custom ordering network.
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ICON provides real-time communication, complete product details, images and specification sheets for all the SKUs available from ITWAL. Suppliers have access to instant selling and marketing communication to all our distributors coast to coast. Our ICON ad site provides our distributors with supplier promotions, commercials, videos, sell sheets, product features, and detail booking forms to view/download for their sales representatives and customers.
YCM/VIG - Retail
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Canada's premier publications designed for the convenience retailer. Published six times per year YCM/VIG continues to provide retailers with leading content in both French and English and delivers suppliers an exceptional selling tool that is leveraged by our distributors and their sales reps. This key marketing tool provides dynamic communication and highlights ITWAL’s Promo Select featured products. |
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YCM's messaging is now well integrated within CCentral.ca. Over 18,000 unique retailers visit this site to enjoy its rich content with over 5,000 users returning biweekly. Digital copies of YCM are available as well as the current Promo Select offers and videos to help improve your retail operation. |
Foodservice Trends/Tendances Resto
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Focusing on foodservice operators, buyers and beverage professionals in Canada’s foodservice sector this publication delivers innovation and menu inspiring information. Published four times annually these magazines focus on the national brand manufacturers and their products. |
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Providing foodservice operators with the necessary information to improve their operation. This marketing tool combines YFM / VSA print, trade shows and digital content creating a tremendous web resource for the foodservice operator looking for what’s hot and what’s not in the very trendy restaurant industry.
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Distribution Solutions
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Mixing Center - Just in Time Inventory
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The A.W.Ferguson Distribution Center is a 250,000 sq. ft. temperature controlled warehouse located in Brampton. The facility provides national distribution solutions in Canada from coast to coast for over 150 suppliers and 5,000 products. We also serve as a mixing center providing just-in-time (JIT) inventory for our distributor members, helping them reduce inventory levels, ship fresher products, and have access to a reliable source of products, resulting in near perfect fill rates. |
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ICON allows our distributors to be first to market with innovation and limited editions. Our platform also ensures seasonal product fulfillment and distribution across Canada to capitalize on retailer requirements. Let ICON manage all your special packs and seasonal products to ensure your retailers receive their allocations.
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3rd Party Logistics |
The A.W.Ferguson distribution center also offers third party logistics, for suppliers who may require this service.
