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Selling Solutions |
ICON is ITWAL’s Custom on-line Ordering Network where suppliers communicate with our distributors. Suppliers have access to instant selling and marketing communication to all our distributors coast to coast. Our ICON ad site provides our distributors with supplier promotions, commercials, videos, sell sheets, product features, and detail booking forms to view/download for their sales representatives and customers.
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Promo Select is an industry leading National selling solution reaching over 25,000 independent retailers and spanning across a variety of trade classifications such as convenience, gas and drug. With the support of over 300 distributor sales reps across the country, Promo Select is a national solution to “organize the disorganized” c-store channel and drive incremental volume and distribution for our participating suppliers
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An independent retail loyalty program, Promo Select Convenience Plus rewards the retailer for meeting simple, measurable criteria. Need to gain innovation listings? Want to secure off-shelf display with a prepack purchase? Want to see growth over last year? Be part of Promo Select Convenience Plus and watch your sales grow!
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ITWAL Sales Force Convention
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An exclusive program that focuses on key suppliers for a four-month selling period and rewards the distributor’s sales team with an incentive trip. An excellent way to build key relationships with distributor and supplier sales personnel. The multiple networking opportunities cultivate partnerships that extend throughout the full year. |
SS350 – Volume Buys & Distribution
Whether promoting innovation or core assortment, SS350 offers our supplier partners a unique platform to connect with ITWAL Members to present volume purchase opportunities and secure orders in a 48-hour window! SS350 creates another opportunity for suppliers to connect with Members and offer great deals to drive sales on a specific brand, pack type or category. Contact us to find out more about this great program!
Whether promoting innovation or core assortment, SS350 offers our supplier partners a unique platform to connect with ITWAL Members to present volume purchase opportunities and secure orders in a 48-hour window! SS350 creates another opportunity for suppliers to connect with Members and offer great deals to drive sales on a specific brand, pack type or category. Contact us to find out more about this great program!
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Information Solutions |
ICON provides internet order functionality for all the SKUs listed in the ITWAL warehouse. Our entire listing base can be searched by supplier, category, SCC, ITWAL code and product description. Every product includes an image and specification sheet outlining the product attributes. ICON provides our distributors “first to market” capabilities on Limited Editions, New Products, Deal Specials, Product Clear-outs and Seasonal SKUs. Want to book and sell a new product launch and have total visibility to all distributor orders? ICON is a natural fit!
ITWAL Insights is an industry leading reporting tool that measures shipments of thousands of SKUs into over 25,000 Independent retail accounts across multiple classes of trade including: gas, convenience, drug and recreation serviced by the ITWAL network. Leverage Insights data to identify growth opportunities and strategically target this key trade channel. How are you doing compared to your competition? What is your market share? Have you achieved broad distribution on your core items? Contact ITWAL to learn more about how you can gain in this important channel.
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Marketing Solutions |
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ITWAL MarketplaceCanada’s largest buying and selling show is held annually in March in Toronto. It features participating suppliers both in retail and foodservice.
ITWAL Marketplace connects distributors and suppliers with opportunities to grow each other’s business through networking and business building opportunities. |
Fall FairAn annual Fall selling and marketing solution event featuring both retail and foodservice products administered by ICON, ITWAL's custom ordering network.
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Distribution Solutions
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Mixing Center - Just in Time Inventory
The A.W. Ferguson Distribution Center is a 250,000 sq. ft. temperature controlled warehouse located in Brampton. The facility provides national distribution solutions in Canada from coast to coast for over 200 suppliers and 5,000 products for both retail and foodservice. We serve as a mixing center providing just-in-time (JIT) inventory for our distributor members, helping them reduce inventory levels, ship fresher products, and have access to a reliable source of items, resulting in near perfect fill rates. The A.W. Ferguson distribution centre also offers third party logistics for suppliers who may require this service. |
